APPLE IPHONE 13 PRO 5G
Oh. So. Pro.
A dramatically more powerful camera system. A display so responsive, every interaction feels new again. The world’s fastest smartphone chip. Exceptional durability. And a huge leap in battery life. Let’s Pro.
Our Pro camera system gets its biggest upgrade ever. With next-level hardware that captures so much more detail. Superintelligent software for new photo and filmmaking techniques. And a mind-blowingly fast chip that makes it all possible. It’ll change the way you shoot.
Macro photography comes to iPhone.
With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.
Macro video, anyone?
Macro stills are just the beginning. You can also shoot macro videos — including slow motion and time-lapse. Prepare to be mesmerized.
Bring on the night.
iPhone 13 Pro was made for low light. The Wide camera adds a wider aperture and our largest sensor yet — and it leverages the LiDAR Scanner for Night mode portraits. Ultra Wide gets a wider aperture, a faster sensor, and all-new autofocus. And Telephoto now has Night mode.
* The Wide camera captures up to 2.2x more light for better photos and videos
* The Ultra Wide camera captures 92% more light for better photos and videos
More zoom? Boom.
The new Telephoto camera features a 77 mm focal length and 3x optical zoom — great for classic portraiture or shooting clearer photos and videos from far away. For closer subjects, try Portrait mode, where you can dial in the bokeh and experiment with studio-quality lighting effects.
Shift the focus. Up the drama.
Presenting Cinematic mode.
Now iPhone can shoot with shallow depth of field and automatically add elegant focus transitions between subjects. Cinematic mode can also anticipate when a prominent new subject is about to enter the frame and bring them into focus when they do, for far more creative storytelling. You have the option to change focus or adjust the level of bokeh even after capture. We can’t wait to see what you do with it.
* The only smartphone that lets you edit the depth effect after you shoot
* Shoot with the Wide, Telephoto, or TrueDepth camera in Cinematic mode
* Cinematic mode supports Dolby Vision HDR
Introducing Photographic Styles.
Photographic Styles apply your preferred Tone and Warmth settings to your photos. But unlike filters, they keep things like skies and skin tones natural. Choose an Apple-designed preset — Vibrant, Rich Contrast, Warm, or Cool — and if you want, fine-tune it even further. Set your style once to get the look you love every time.
Our advanced image pipeline renders your custom style in real time
Increase for brighter, more vivid colors. Decrease for stronger shadows and contrast.
Increase to enhance golden undertones. Decrease to bring in more blue undertones.
Shoot it.Cut it.Ship it.
All in ProRes.
The first smartphone to provide an end-to-end pro workflow, allowing you to record and edit in ProRes or Dolby Vision. The high color fidelity and low compression of ProRes let you record, edit, and deliver broadcast-ready content on the go. Now you can complete a project in ProRes entirely on your iPhone. Or easily bring ProRes videos from your iPhone into Final Cut Pro on your Mac. (Coming soon)
Smart HDR 4 optimizes each part of the scene.
Harnessing the machine learning power of the Neural Engine, Smart HDR 4 now makes unique adjustments for multiple people in a scene. Our software and ISP automatically refine contrast, lighting, and skin tones for each person. So everyone always looks amazing.
Deep Fusion analyzes every pixel from multiple exposures.
For mid- to low-light shots, Deep Fusion kicks in — using the Neural Engine to perform a pixel-by-pixel analysis of various exposures and fusing the best parts into your final image. It delivers extraordinary detail, bringing out even the subtlest textures in your photos.
The TrueDepth camera system is a total Pro too, with:
* Cinematic mode
* Photographic Styles
* ProRes video recording
* Dolby Vision HDR recording
* Portrait mode
* Night mode selfies
* Smart HDR 4
* Deep Fusion and more
No wonder your selfies look so good
A15 Bionic and the TrueDepth camera also power Face ID, the most secure facial authentication in a smartphone.
Meet the 120Hz adaptive refresh display that changes the game.
The new Super Retina XDR display with ProMotion can refresh from 10 to 120 times per second, and all kinds of frame rates in between. It intelligently ramps up when you need exceptional graphics performance, and ramps down to save power when you don’t. It even accelerates and decelerates naturally to match the speed of your finger as you scroll. You’ve never felt anything like it.
Up your game.
The display’s ability to refresh up to 120Hz — combined with the amazing graphics performance of the new 5-core GPU on A15 Bionic — makes iPhone 13 Pro perfect for power gamers.
* Up to 25% brighter outdoors for content that looks even more vivid in sunlight
* Custom OLED technology pushes the display’s incredible resolution and color right to the edge
* Up to 1200 nits peak brightness for your HDR photos and videos
* Even more display area thanks to a smaller TrueDepth camera system
* Incredible color fidelity makes all your content look true to life
* Striking contrast and resolution creates true blacks, bright whites, sharp detail, and crisp text
Pure. Pro. Power.
A15 Bionic is the world’s fastest smartphone chip.
All-new 5‑core GPU
delivers up to 50% faster graphics performance than any other smartphone chip
New CPU performance and efficiency cores
power through complex tasks and preserve battery life
Superfast Neural Engine
performs up to 15.8 trillion operations per second, enabling Cinematic mode, Smart HDR 4, and more
takes noise reduction and tone mapping to the next level
protects personal information like your Face ID data, contacts, and more
keeps things like the way you use Live Text private
iPhone 13 Pro Max has the best battery life ever on iPhone.
Up to1.5 more hours of battery life on iPhone 13 Pro. Add a MagSafe charger for faster wireless charging.
No one does 5G like iPhone.
The world is quickly moving to 5G. Streaming, downloading — everything happens so much faster. 5G is even fast enough for serious multiplayer gaming, sharing AR videos, and more. With Smart Data mode, iPhone will downshift automatically to save power when you don’t need all that speed. (More 5G bands for 5G speed in more places)
In touch. In the moment.
iOS 15 makes it even easier to find and enjoy the great content shared from friends and family in Messages. Stay in the zone by filtering out any notifications that aren’t relevant to the task at hand. And interact with text in images to quickly send emails, make calls, get directions, and more.
Privacy is built in.
iPhone helps put you in control of your personal information. For example, Privacy Nutrition Labels help you see how apps use your data. Apps need your permission to track your activity across other companies’ apps or websites. And that’s just for starters.
Good design is good for the planet.
Our stores, offices, data centers, and operations are already carbon neutral. By 2030 our products — and your carbon footprint from using them — will be, too. This year we eliminated the plastic wrap around the iPhone 13 and iPhone 13 Pro boxes, saving 600 metric tons of plastic. And our established final assembly sites now send zero waste to landfills.