Axiom Telecom & Samsung Sign Retail Agreement to Engage UAE Consumers

05, Sep 2010.

Axiom Telecom, the region’s leading mobile phone retailer, is partnering with Samsung Electronics, a leader in mobile phone  technology, to provide specialized ‘Solution Bays’ across numerous Axiom Telecom retail outlets in the UAE. The Samsung Solution Bays will showcase the brand’s devices and demonstrate various mobile solutions such as navigation, music, email and messaging. In addition, Samsung will train in-store staff to provide customers with expert advice about Samsung’s offerings. 

The agreement enables Samsung, a global pioneer in mobile phone technology, access to key consumers in the UAE as a means to further develop their market share in the region.

Axiom Telecom is transforming the region’s retail scene and is being recognized for its unique in-store setting. For example, Live Zones in the centre of stores encourage visitors to interact with live demo phones before making their purchase decision. Additionally, customization zones let customers instantly choose from a range of skins and stickers, allowing them to personalize their phones to suit their tastes and preferences.

“At Axiom Telecom, we provide experiences that benefit consumers and allow them to interact closely with our partners’ brands. Samsung is recognized for its dedication to innovation and we are delighted to offer Samsung’s mobile solutions to our customers in an engaging, interactive environment,” said Faisal Al Bannai, CEO, Axiom Telecom.

“Samsung aims to enrich people's lives through its diverse product ranges, services and technologies. Axiom Telecom’s creative retail solutions were a perfect fit for our brand and naturally, the ideal partner for Samsung,” said Sandeep Saihgal, General Manager, Samsung Gulf Electronics.

Axiom Telecom, with a regional market share of over 60 per cent in the mobile retail industry, is the largest and leading authorized distributor and retailer for international brands in the Middle East. Axiom Telecom specializes in wireless communication products and has more than 500 retail outlets in prime locations across the region.