Axiom Telecom Announces Strategic Retail
29, Apr 2009.
Axiom First to Market with LG’s Flagship Phone; ‘Shop-In-Shop’ Concept Provides Interactive Merchandise Experience and Demonstrations Dubai, United Arab Emirates Axiom Telecom, the region’s leading mobile phone retailer, today announced the launch of a strategic retail partnership with LG that sees the company house a dedicated LG retail space in all UAE outlets. Axiom, responsible for many ‘firsts’ into the mobile communications market, will be the primary Middle East vendor to sell LG’s flagship phone for 2009, Arena KM900, satisfying customer’s demand for the latest in mobile technology. “The strategic retail partnership with LG will facilitate growth for LG in the region and provide our customers with access to one of the fastest growing mobile phone brands,” says Faisal Al Bannai, CEO and Founder of Axiom Telecom. The move by the two highly-regarded and innovative brands comes at a time when many retailers are minimizing their product portfolios in a bid to cut costs and demonstrates strong leadership in the telecommunications market. The LG ‘shop-in-shop’ concept will be used to showcase the latest range of mobile handsets and allow customers to have an interactive merchandise experience through ‘live phones’ and demonstrations by Axiom’s expert retail staff. “By housing a dedicated LG retail space in-store, Axiom will offer customers the opportunity to trial the products on live handsets and receive expert consultation from our in-store advisors,” continued Al Bannai. Axiom Telecom, with a market share of over 60% in the mobile retail industry within the region, is the largest and leading authorized distributor and retailer for international brands. Axiom specializes in wireless communication products and has more than 500 retail outlets in prime locations across the region. “Because of the company’s high market penetration and appeal to a dynamic customer base, Axiom is the perfect partner for LG to showcase our latest mobile technology such as the LG Arena KM900. The alliance will allow increased visibility for our products and will be complemented by the strength of Axiom’s industry expertise,” says Mr. H. S. Paik, President of LG Electronics Gulf. Axiom continuously seeks ways to enhance its offering and grow its loyal customer base to ensure that all of their mobile needs are satisfied. Axiom’s vision is to keep its customers up-to-date with the newest developments in communication – staying at the cutting-edge of the wireless revolution, whether it’s mobiles, Pocket PC’s or Bluetooth technology. Known for its irreverent advertising and aggressive appeal to the region’s growing young-at-heart demographic, Axiom has confirmed plans to dramatically increase the number of its retail outlets in the UAE, Saudi Arabia, and India throughout 2009.