Axiom Telecom’s Regional Expansion Continues Reaching 900 Outlets in 2009
09, Apr 2009.
Strategy for International Growth Looks to Realize Opportunities in Key Markets of India and KSA Dubai, United Arab Emirates Axiom Telecom, the region’s leading mobile phone retailer, confirmed today that it is to open 135 new retail outlets in the Middle East and Southwest Asia, predominantly in India and Saudi Arabia, pushing its total number of retail outlets in the region past the 900 mark. The significant expansion is in-line with the company’s growth strategy which prioritizes development in core markets. The company has also confirmed that its operations in the Egyptian market will shift focus and resources towards high growth opportunities within the telecommunications sector with its strategic partner Etisalat. Axiom will continue to provide after sales service to its customers with a two-year warranty through service centers in Shobra and Alexandria. The company’s CEO, Faisal Al Bannai, has said that the next 12 months will see appreciable consolidation across the region’s mobile phone sector. This will provide further market share opportunities for Axiom, which has strong cash flow and is a leader in its industry. “We want to be the market leader in every country in which we operate. Our strategy is to be the best, not to be present in every country for the sake of market representation,” commented Al Bannai.