Segment Partnership Executive-KSA
You will create and develop a strong bond between Axiom and the youth segment based in Khobar in KSA. This position will be an exciting opportunity for career growth and you will Identify Youth segment needs and new market opportunities. Develop and execute segment value propositions, partnership in line with the overall marketing plan.
Requirements
The Profile
- Ensure the Axiom brand is highly visible to the students as well as the youth segment by creating viable plans and programs. Make Axiom be seen as a keen supporter of the youth segment.
- Support the development of the marketing plan to increase Axiom brand preference and market share towards the Youth Segment.
- Promote Axiom brand
- Engage effective partnership and marketing campaigns
- Reinforce AXIOM TELECOM Brand through well-articulated value propositions that are differentiated and consistent with Axiom's 'brand' values.
- Achieve 90% + Brand and VAS awareness with students and youth
- Achieve dominant brand preference with youth and students
- Enforce Axiom personality (young, fun, smart casual) and innovation/differentiation position with youth and students
- Create and execute an engagement program with universities
- Create and execute an engagement program with youth bodies
The Essentials:
- Bachelor’s Degree in Marketing or other relevant Discipline.
- Minimum of 1 years Marketing/Sales/Digital Marketing experience
- High degree of knowledge about the telecommunications industry and Axiom's differentiated position
- In depth knowledge of customer segmentation and value proposition development
- Excellent Written and Verbal Communication in English & Arabic
- Good communication skills
Important
To apply for the above position please email your CV to [email protected] Please put the subject as "Segment Partnership Executive-KSA"
